While Taiwan and selected regions in the US, Japan, and Europe have the presence of dedicated stores for the gaming arms of PC vendors, none have ever considered opening a massive shopfront. MSI GAMING, having carved a huge market share for itself in Southeast Asia, decided that needs to change.
That is how the MSI GAMING Flagship Store in KL came to be. It is officially the biggest flagship store in the world.
Opening its doors this mid-Oct 2017, this double storey store reaffirms MSI GAMING efforts for gamers of all types that have been supportive of its bid to rule the marketplace. This store has gone all out to be the place to go to for MSI fans, gamers, and esport enthusiasts.
Lending An Esports Hand
So how will it help the latter? With tournaments and sponsored events, of course. The first floor of the place is specially built for eSports as it has stacked tables, which are done in two rows, loaded up with the latest MSI GAMING hardware and peripherals. All have been optimised for casuals, enthusiasts, and hardcore players who are going head-to-head with each other in training runs, exhibition matches, casual tournaments, and ranked competitions.
“We picked Southeast Asia as the launchpad for our first ever,” shared Sam Chern, Corporate Marketing Director, MSI GAMING Global, “and now the world’s largest, flagship store for MSI GAMING to reinforce our commitment to our fans here.
Not only are they so passionate about our brand, they automatically associate esports with what our on-going efforts in this explosive marketplace. That is where we want to be.”
pindaPanda was invited to our biggest and grandest MSI Store in the world… which located in KL, Malaysia. The store located right in front of Plaza Low Yat… Are you ready on 16 of Oct for the grand opening ceremony?? Join us at our opening event now! It's FREE TO PLAY and FREE TO JOIN! https://www.facebook.com/events/839139726259738/ #MSIGaming #MSIMY #MSIStore MSI Gaming in SNS
由 MSI Gaming 发布于 2017年10月10日
Even as the MSI GAMING Flagship Store in KL has been open for all to visit, the official grand opening saw Chern and his fellow MSI GAMING executives, along with partners from Intel, AMD, NVIDIA, Low Yat Group, and SNS Network – the distributor managing this impressive two-storey extravagant, doing a ‘cut the ribbon’ ceremony to officiate the event.
“This new flagship store will have weekly tournaments being organised for fans, gamers, and eSports enthusiasts alike,” added Henry Chung, Notebook Sales and Marketing Director, MSI GAMING Malaysia.
“All are welcomed to come and use our facilities to host similar events even. Of course, priority goes to our MSI GAMING fans and partners who need the facilities of this store more.”
The MSI GAMING team did a quick tour of the new MSI GAMING Flagship Store and shared how the upper floor can be re-configured to fit the format of specific esports events or tournaments. With the massive MSI Tribal Dragon motif placed on the ceiling, it already provides a somewhat ominous thematic effect for the entire floor.
When prompted with the idea of opening similar stores in other parts of the world, Chern and his colleagues confirmed that the Global Flagship store in Malaysia will be the main focus for MSI GAMING at this time. Esports and gaming fans can visit the store and participate in the mini-events that MSI GAMING Malaysia has organized for the coming weeks. More details can be found on the MSI GAMING Facebook page.