PlayerUnknown’s Battlegrounds (or PUBG for short) could get locked out of the world’s biggest market.
The China Audio-Video and Digital Publishing Association posted an announcement online, stating that PUBG is too bloody and violent for sale in the country. According to Bloomberg’s translation, the association also said the game “deviates from the values of socialism” and is “deemed harmful to young consumers”. They strongly discouraged Chinese companies from developing such battle royale-styled games.
In PUBG, players are dropped into a map and have to kill each other until only one remains.
“This basically spells the death sentence for PUBG in China,” Benjamin Wu, an analyst at Shanghai-based consultancy Pacific Epoch, told Bloomberg. “PUBG’s main problem is that the underlying ideology clashes with what’s preached in China.”
Users in China are able to get their hands on PUBG via virtual private networks (VPN), which are often slow. Despite the announcement, Chinese players continue to make up a huge portion of PUBG’s database, as revealed by Steam Spy:
Just your weekly reminder on how Asia is driving PUBG to the new heights, even as US players are dropping out pic.twitter.com/MNcc0meVBB
— Steam Spy (@Steam_Spy) October 30, 2017
It seems as if PUBG might lose one of its biggest player bases if the ban becomes official – or perhaps a publisher like Tencent will pick it up regardless.