Tencent partners with Bluehole to operate PUBG in China; has a monumental task ahead
Tencent, the highest valued company in Asia, has acquired the exclusive rights to operate PUBG in China, the company announced 22 November.
Apart from running the China servers of PUBG, the company has also promised to deal with the rampant cheating problem in the game. The issue has drawn an apology from PUBG Corp, in which they pledged to “establish a better system for combating cheaters”.
According to The Esports Observer, players will need a Tencent QQ game account, which requires a valid Chinese ID number and phone number. Existing Chinese users who have been playing the game via VPN may be given exclusive items if they wish to switch to the official Chinese servers.
It is unclear how Tencent will comply with Chinese regulators’ requirements. Barely a month ago, the China Audio-Video and Digital Publishing Association had stated that PUBG was too bloody and violent for sale in the country, and deviated “from the values of socialism”. However, Tencent has stated that they will work with the relevant authorities to “bridge the conflicting views”, and may change content that “goes against the moral values of the Chinese people”.
With this deal secured, Tencent’s collection now comprises League of Legends, Clash Royale, their very own Arena of Valor, and PUBG. The Chinese megacorp also recently became the first Chinese company to be valued at over US$500 billion, according to Techrunch.
Top image via PUBG Corp